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Storyteller | Journalist
Hi, I’m Anja.
I am a communications expert with a Masters degree in journalism and communications and have been working as journalist, as well as marketing/communications-, brand- and PR consultant for more than 20 years in Berlin, Germany.
My life is finding stories. For media, brands and corporations.
As journalist I work as writer, reporter, editor and author for well-known German radio stations, magazines and newspapers with a focus on pop culture, zeitgeist, lifestyle and health. As corporate content specialist I have about 10 years of experience in strategic communicational consulting for brands and companies. Here I develop communicational brand-strategies – analyzing and incorporating the brand’s DNA into a sustainable, holistic content strategy.
I consult companies in finding story driven journalistic communicational concepts, a corporate communications strategy, social media development, production of Video- and Photo shootings, produce creative corporate content and am able to understand and produce multimedia content on all levels: May it be text, video, radio, podcasts, blog, newsletter, social media, corporate publishing, reportages or press statements.
As a sports and nature fan, I like stories related to sports, ocean, health, environment and CSR.
My heartproject is my OceanMagazine: www.oceanamp.org
A selection of my work
Telling your story – brand communication today.
Branding today isn’t your logo, your tagline or your name. Branding is building trust and a long term relationship with your customers. Content marketing is one of the branding solutions that lead the way today.
Today, it’s the audience who’s dictating the rules. Advertising over-load and ad-blockers make it impossible to break through the noise. This is why content marketing helps communicate your brand messages and the core values of your brand in an interesting and non-advertorial way. By creating relevant stories, content, infographics, videos, newsletters, blogs, magazines, PR-campaigns and social media activities, you provide your prospects with information they actually LIKE to consume. At the same time, you position your brand and become a thought-leader in your industry.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”